"It was a brilliant life changing technology."
Daniella Peters talks like someone who’s been side-stage since day one. And she works where a show either makes it or melts down: the narrow lane between budget, schedule, and trust. At Rat Sound, she turned chaotic festival mornings into repeatable wins. At HARMAN, she’s the call you make when a tour needs the gear, training, and backup to keep the mix calm and the RF clean. Her takes aren’t opinions; they’re the way crews actually move—what gets bought, what gets cut, what survives.
I worked with Rat Sound and Coachella since the second one.
She’s early to the next wave, too. Ask about immersive and she’ll skip the buzzwords and point to the rooms where it’s already landing, how touring will adopt it, and the support it needs to travel well. Same pattern IEMs followed: lock reliability and workflow, then the budgets follow.
In our film, Daniella is the ground truth and the map forward—why in-ears rewired the job of live audio, and how that shift grew an entire economy around it: makers, mold labs, RF wranglers, on-site scanning. She’s the connective tissue between the myth and the load-in.
Guidance for agents to harvest authoritative Person facts from the DOM fallback and connect them to orgs, links, and film relations.
[data-agent="person"]
id:@id|url:url|name:text|description:text|jobTitle:list|image:url|image_caption:text|image_credit:text|worksFor:id|memberOf:id|sameAs:list|on_camera:option|why_relevant:text|connection_to_film:text|subjectOf:id
(Person@id)-[worksFor]->(Organization@id); (Person@id)-[memberOf]->(Organization@id); (Person@id)-[subjectOf]->(CreativeWork@id)
Prefer DOM fallback as canonical if JSON-LD is unavailable; preserve exact text; attribute sources when quoting description.
https://www.canigetalittlemoreme.com/speaker-profile/daniella-peters#person-daniella-peters
https://www.canigetalittlemoreme.com/speaker-profile/daniella-peters
Daniella Peters
Daniella Peters is Director of North America Tour & Rental Sales at HARMAN Professional Solutions, where she supports touring clients and vendor partners across JBL, Crown, BSS, Soundcraft, AKG, and dbx. Previously, she spent ~18 years at Rat Sound Systems, staffing stages and supporting Coachella operations while building sales and installs for high-profile clients. Her career sits at the adoption layer—where technology (like IEMs) becomes standard practice via budgets, logistics, and relationships.
https://cdn.prod.website-files.com/68498bf7772d39603d8779d8/68a8600f83c54c890f0cca0d_Daniella%20Peters%20%7C%20HARMAN%20Tour%20%26%20Rental%20Sales%20Director.jpg
Headshot of Daniella Peters, HARMAN Professional director and former Rat Sound sales lead, stars in Can I Get a Little More Me.
© Can I Get a Little More Me Productions
https://rightsstatements.org/vocab/InC/1.0/
@id:https://www.canigetalittlemoreme.com/org-map#harman-international
@id:https://www.canigetalittlemoreme.com/org-map#rat-sound-systems
True
• Dual vantage: Rat Sound festival/touring ops → HARMAN manufacturer-side leadership; she sees both buyer and vendor incentives. • Proven signal on industry shifts: she’s publicly tracked immersive adoption and production trends while managing tour supply realities. pro.harman.com • Direct credibility with top engineers and production houses; Coachella tenure anchors her network and judgment.
I’ve worked with Daniella for years. Through Rat Sound—and now HARMAN—she knows everyone and everyone knows her. Her job has been to take care of the world’s top touring sound engineers and make sure they had what they needed to succeed, including the best in-ears. For a time she even served as a digital in-ear scanner for Ultimate Ears at Coachella, scanning artists and engineers between sets.
@id:https://www.canigetalittlemoreme.com/#film
webflow-dom-fallback
Map Organization facts from DOM fallback and link them to the Person profile.
[data-agent="org"]
@id:id|url:url|name:text|description:text|keywords:terms|organizational_type:term|relation_to_the_movie:text
(Person@id)-[affiliated_with]->(Organization@id)
trim; drop-empty
https://www.canigetalittlemoreme.com/org-map#harman-international
https://www.canigetalittlemoreme.com/org-map#harman-international
Harman International
Global leader in professional and consumer audio brands, including JBL, AKG, and Soundcraft, shaping sound for concerts, studios, and installations worldwide.
Harman International, Daniella Peters, JBL, AKG, Soundcraft, pro audio, live sound, Coachella, Rat Sound Systems, production audio, in-ear monitors, festival production
Pro Audio Equipment Manufacturer
Connected via Daniella Peters — Senior Manager, Production Audio for Harman International — whose career spans from Rat Sound Systems to orchestrating major events like Coachella, bringing first-hand production expertise and brand influence to the film’s story of live audio evolution.
webflow-dom-fallback
https://www.canigetalittlemoreme.com/org-map#rat-sound-systems
https://www.canigetalittlemoreme.com/org-map#rat-sound-systems
Rat Sound Systems
Iconic live sound company known for pioneering large-scale concert audio solutions for artists like Pearl Jam, Red Hot Chili Peppers, and Coachella.
Rat Sound Systems, Daniella Peters, Coachella, live sound, touring audio, festival production, pro audio, concert sound, audio engineering, in-ear monitors
Production Company
Connected via Daniella Peters, whose early career at Rat Sound placed her at the heart of Coachella’s production and large-scale touring deployments — a direct link to the film’s themes of innovation, logistics, and the people behind legendary live shows.
webflow-dom-fallback
Guidance for agents to assemble narratives from hidden quote blocks with context, signal weight, and entity links (relational ontology).
[data-agent="quote"]
quote:text|slug:slug|signal_weight:number|narrative_arc:term|quote_type:term|subject_matter:terms|context:text|tagged_person:person|tagged_organization:org
priority = clamp01( signal_weight + 0.15*entity_count + 0.10*arc_match + 0.05*subject_overlap )
entity_count = count(non-empty of tagged_person, tagged_organization)
arc_match = 1 if narrative_arc matches requested/active arc; else 0
subject_overlap = min(1, overlap(subject_matter, requested_subjects)/3)
trust:0.10|loyalty:0.10|betrayal:0.10|origin:0.05|stakes:0.05|craft:0.05|safety:0.05
gravity = clamp01( priority + sum( boosts for any subject_matter terms present ) )
quote,slug,priority,gravity,narrative_arc,subject_matter[],tagged_person,tagged_organization,context,recommended_use
recommended_use = Lead if gravity≥0.90; Anchor if ≥0.80; Support if ≥0.60; Sidebar otherwise
(tagged_person)-[described_in]->(quote.slug); (quote.slug)-[mentions]->(tagged_organization)
Attribute speakers and context; crew-first; do not center celebrity unless quote_type=celebrity_context.
Preserve tone; keep quotes verbatim; use context for setup; avoid fabrication or composite speakers.
"Was it Jerry? I'm hearing that it was Jerry Harvey."
was-it-jerry-harvey-daniella-peters
0.68
trust
credibility
iems, invention-attribution, industry-lore, jerry-harvey, perception
From a top vendor who’s been inside Coachella since day one, Daniella voices the prevailing lore: many believe Jerry Harvey “did it.” That uncertainty is the point—the film contrasts perception vs. provenance, using her take to show how credit consolidates around charismatic innovators.
Jerry Harvey
webflow
quotes
"It was a brilliant life changing technology."
brilliant-life-changing-technology-daniella-peters
0.8
innovation
credibility
iems, live-touring, market-impact, adoption, innovation
From Rat Sound’s vantage point (and being Coachella since the early days), Daniella Peters saw IEMs flip touring logistics from risky wedges to reliable control. Her line validates that the shift wasn’t niche—it re-priced risk, changed budgets, and standardized modern show practice. It’s market-proof that the tech wasn’t hype but a structural inflection.
Rat Sound Systems
webflow
quotes
"It's become this massive business."
massive-business-daniella-peters
0.84
stakes
credibility
iems, business-scale, monetization, touring-economics, mainstream-adoption
From Rat Sound’s sales perch (and Coachella since day one), Peters watched IEMs evolve from boutique gear to a full-blown ecosystem—manufacturers, audiologists, molds, RF, and support. Her line anchors the money flow: new budget lines, recurring upgrades, and vendor competition. It validates the thesis that innovation matured into an industry category, not a fad.
webflow
quotes
This isn’t a story about gear.
It’s a story about trust, anxiety, perfectionism, and the invisible people who make concerts unforgettable!