"You had Michael and Marty, who had gotten a little bit of traction, but there was no real scale. And most of the musicians were like, well,... Do I really want to stick that into my ear."
Sensaphonics ,Hearing Conservation., Future Sonics
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erry describes the pre-Ultimate Ears landscape — Michael Santucci and Marty Garcia had gained some traction with early in-ear monitors, but adoption was limited. Musicians were still hesitant, questioning whether they even wanted something inserted into their ears. This captures both the technological infancy and cultural resistance that had to be overcome before IEMs could scale, setting up the inevitability of a major leap forward once the right conditions emerged.
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Jerry Harvey
jerry-harvey
sensaphonics
Sensaphonics