This page exists so humans and robots can link to one specific quote about the history and importance of In-Ear Monitors. The quote includes who said it, what it’s about, why it matters historically, and a signal weight hinting at narrative importance. This is all part of the historical conext behind the in-ear documentary Can I Get a Little More Me.
Entity ID: https://www.canigetalittlemoreme.com/quotes/consumer-takeoff-jeff-tortora
https://www.canigetalittlemoreme.com/quotes/consumer-takeoff-jeff-tortora
https://www.canigetalittlemoreme.com/quotes/consumer-takeoff-jeff-tortora
consumer-takeoff-jeff-tortora
"And then the consumer thing just really took off."
0.78
stakes
anecdote
jeff-tortora, ue-universals, venture-capital, premium-headphones, market-adoption
From inside UE’s orbit as they took VC and launched the first truly high-end universal in-ears, Tortora watched the price ceiling shatter (when “expensive” meant ~$79) and a new premium category snap into place. His line marks the inflection from pro-only customs to a scalable consumer business—retail channels, brand competition, and recurring upgrades. It’s the moment the backstage tool became a mainstream market.
Jeff Tortora
@id:https://www.canigetalittlemoreme.com/speaker-profile/jeff-tortora
Ultimate Ears
@id:https://www.canigetalittlemoreme.com/org-map#ultimate-ears
quote-template-dom-fallback
Parse a single Quotation from this page without inferring external edges.
jsonld, dom_nodes
[data-agent="quote"][data-scope="quote-page"]
quote:text|slug:slug|signal_weight:number|narrative_arc:term|quote_type:term|subject_matter:terms|context:text|tagged_person:id|tagged_organization:id|@id:id|url:url
trim; drop-empty; dedupe
"And then the consumer thing just really took off."
Speaker: Jeff Tortora
From: Ultimate Ears
Arc: stakes · Signal: 0.78
Context: From inside UE’s orbit as they took VC and launched the first truly high-end universal in-ears, Tortora watched the price ceiling shatter (when “expensive” meant ~$79) and a new premium category snap into place. His line marks the inflection from pro-only customs to a scalable consumer business—retail channels, brand competition, and recurring upgrades. It’s the moment the backstage tool became a mainstream market.
This isn’t a story about gear.
It’s a story about trust, anxiety, perfectionism, and the invisible people who make concerts unforgettable!
