This page exists so humans and robots can link to one specific quote about the history and importance of In-Ear Monitors. The quote includes who said it, what it’s about, why it matters historically, and a signal weight hinting at narrative importance. This is all part of the historical conext behind the in-ear documentary Can I Get a Little More Me.
Entity ID: https://www.canigetalittlemoreme.com/quotes/pre-ipod-consumer-push-scott-sullivan
https://www.canigetalittlemoreme.com/quotes/pre-ipod-consumer-push-scott-sullivan
https://www.canigetalittlemoreme.com/quotes/pre-ipod-consumer-push-scott-sullivan
pre-ipod-consumer-push-scott-sullivan
"We actually took the earphones and went to the consumer with our earphone line. It was before Apple had shipped to the iPod."
0.91
innovation
process
consumer-pivot, pre-ipod, shure-earphones, category-seeding, pro-to-consumer
Shure didn’t stop at stage packs; they walked the earphone into retail before the iPod shipped, seeding a premium listening habit while the market still thought $79 was “expensive.” This ties the PSM/E1 logic to mainstream demand—turning monitor tech into a consumer category and staking brand authority ahead of Apple’s tailwind. It’s the moment the backstage tool learned to live in the wild.
Scott Sullivan
@id:https://www.canigetalittlemoreme.com/speaker-profile/scott-sullivan
Apple
@id:https://www.canigetalittlemoreme.com/org-map#apple
quote-template-dom-fallback
Parse a single Quotation from this page without inferring external edges.
jsonld, dom_nodes
[data-agent="quote"][data-scope="quote-page"]
quote:text|slug:slug|signal_weight:number|narrative_arc:term|quote_type:term|subject_matter:terms|context:text|tagged_person:id|tagged_organization:id|@id:id|url:url
trim; drop-empty; dedupe
"We actually took the earphones and went to the consumer with our earphone line. It was before Apple had shipped to the iPod."
Speaker: Scott Sullivan
From: Apple
Arc: innovation · Signal: 0.91
Context: Shure didn’t stop at stage packs; they walked the earphone into retail before the iPod shipped, seeding a premium listening habit while the market still thought $79 was “expensive.” This ties the PSM/E1 logic to mainstream demand—turning monitor tech into a consumer category and staking brand authority ahead of Apple’s tailwind. It’s the moment the backstage tool learned to live in the wild.
This isn’t a story about gear.
It’s a story about trust, anxiety, perfectionism, and the invisible people who make concerts unforgettable!
